An Experiment With Chai : Story of Chaayos

April 13, 2020, 7:15 p.m.

In India, chai (developing tea) is more than simply a favourite. It is something people begin their day with; a necessary drink to wake you up in morning along with refreshment beverage with afternoon treats. Our generations have actually had experimented with Chai as well as its tastes, and also for the matter of fact there is an one-of-a-kind meaning of an ideal blend for every single 'chai addict'. In every residence of this nation, despite of what standing, individuals use to consume tea; or one can state a sort of drink which is required to maintain the day running.

There are 2000 plus coffee chains available in every corner of any type of city but there was a time when you can not obtain a cool as well as clean cup of tea with a good ambiance at a café. Individuals had to depend on to their residence or any kind of street side shop to obtain a cup of tea of their selection.

" This was the essence of Chaayos-- having a place where you can go obtain a fresh hygienic favorite made to your taste with a wonderful atmosphere as well as unwind settling."-- says CEO and owner of Chaayos Nitin Saluja.

Chaayos is an effort by two techies-- Nitin Saluja as well as Raghav Verma graduated from IIT Bombay and IIT Delhi specifically. Before the structure of Chaayos, they used to operate in a United States consulting company Opera Solutions. Nitin, for the matter of fact, was constantly a chai freak.

During this phase, Nitin satisfied Raghav Verma through a buddy in common that was likewise functioning for the US consulting firm Opera Solutions. Business areas like-- Product development as well as supply chain are with Nitin and also locations under organisation advancement and marketing are under Raghav problem.

When we see Chai as a product, it is very basic. But in Chaayos, clients can obtain 25 range of tea and those can be personalized in 12000 various means! "Trying outs Tea"-- this is the tagline of Chaayos The convenience of tea with a large range of tastes this is what their brand name relies on.

They have actually provided really uniqueness in their tea food selection or you can state they have bold adequate to do an experiment.

Another crucial feature they have contributed to their organisation is the ambiance of the outlets. The Chaayos coffee shop represents the "Chai lifestyle". The interior design of the café is because of this that it connects the really core concept of tea; lights made from reducing Chai glasses, kettles as well as Chai samples in preference tubes that show the experimental nature of the firm.

Chaayos started its trip by opening its solitary as well as very first store in Gurgaon Delhi in DLF cyber City. As of currently, they have 200 plus working head count for their company and also they market approx 500 Plus order per day per electrical outlet.

Raghav Verma, co-founder of Chaayos, says Chaayos has a lengthy journey of uphill jobs in upcoming years. This consists of enhancing the variety of electrical outlets, developing a footprint across all metros, developing a strong group of individuals for each and every department like manufacturing, marketing, delivery and so on

" We are a chai business, not a chai coffee shop. Whenever and also wherever there is a possibility to offer someone 'chai', we want to exist."
-- Raghav Verma.
"Our objective is to supply all throughout NCR in less than 20 minutes by August end. Chai is something for which people would not intend to wait too long."-- educates Nitin.

The Greatest selling outlet of Chaayos developed into a yearly revenue of Rs 1cr. This was the best turning point in business trip of Chaayos.

In India, chai (developing tea) is even more than just a mug of tea. In every home of this country, no matter of what condition, individuals make use of to drink tea; or one can say a kind of beverage which is obligatory to keep the day running.

Individuals had to depend on to their home or any street side shop to get a mug of tea of their option. In Chaayos, clients can get 25 range of tea as well as those can be customized in 12000 various ways! The indoor design of the coffee shop is as such that it connects the very core concept of tea; lamps made of reducing Chai glasses, pots and also Chai samples in taste tubes that reveal the speculative nature of the firm.